Wednesday, November 4, 2009

Slow Down, Speed Up

The slowdown has caused many companies, including Agrani, to re-evaluate and re-structure. But as news of a global rebound in the economy continues to surface, we see that some companies are keeping their slim staffs and approach in order to remain profitable.

Major selloffs in the contemporary art world could spell trouble, but there are great treasures being found in local and mid-career artists. Fashion companies are turning to technology such as iPhone apps to brand and encourage e-commerce. Luxury brands are also seing an increase in sales within the digital arena.

We are seeing that brands who have wrestled with the downturn with clenched fists while strategizing, are the most vulnerable to this shift. Those who have taken the opportunity to solidify their branding and online efforts are able to flow with the change much easier.