We are pleased to announce our return from summer relaxation with two new artists added to our roster, Hunt Slonem and Jennifer Delilah.
We'll keep you posted on all of our activities for the Fall!
Friday, August 21, 2009
Saturday, June 6, 2009
Summertime Embrace
Summer is here. Time for less work and more play. Those in this industry know that we have a small window of time (July) to unwind and truly relax before we start all over again. Be it in the Montauk, Europe, LA or in the wilderness, I'm going to try to have a really, really good time.
Enjoy yourselves and check back in with me mid-August!
Enjoy yourselves and check back in with me mid-August!
Wednesday, May 13, 2009
Wednesday, April 29, 2009
The Aba Agency on Black Enterprise
Our client, The Aba Agency, has just been quoted in a piece Black Enterprise has been working on about business success. Well said, Aba!
Friday, April 17, 2009
Build it, they will come...
Walking into the Chelsea Art Museum's Modern Modern opening reception last night, one may have had trouble deciding if they were walking into a gallery in Berlin, Paris or indeed, Chelsea New York. Curated by Pati Hertling, this exhibition put forth “contemporary works of another time”. The artwork displayed “Modernist aesthetics without the idealogy that supported modernist works of art”.
In curating this exhibition, Pati was questioning what comes after the contemporary art movement and looked at the unconscious relationship these artists had with each other. Works by Elizabeth Peyton, Amelie von Wulffen, Cecily Brown, Jonas Lipps among others (most of which living and working in Berlin) show an “emotional approach to the language of modernism” while at the same time having “no universal way to describe them.”
I carefully quote the statements posted on the exhibition walls because I personally know how difficult it was for Pati to translate these ideas into words. Agrani Consulting had been called in by CAM to help promote the exhibition in its early stages.
But in the end, the type of opening reception Pati had in mind was precisely this one: a solid group of artists and art enthusiasts, a closely knit group of people is all that mattered. No need for wild postings, banner ads or multiple emails reminding people to come. Those who were in the know knew. So there was no need for my marketing services, nonetheless, I was curious to see how it all panned out. You see, there are brands in the marketplace that are similar to Modern Modern and Pati Hertling. Brands that are confident enough in their position to know that those in the know will know, so all that is needed to focus on is getting what they do right. It can be nerve-wracking for traditionalists, but I am finding that more brands in the art, luxury and fashion category are placing all their bets on their niche and it’s working for them.
Modern Modern, Chelsea Art Museum April 17-June 13, 2009
In curating this exhibition, Pati was questioning what comes after the contemporary art movement and looked at the unconscious relationship these artists had with each other. Works by Elizabeth Peyton, Amelie von Wulffen, Cecily Brown, Jonas Lipps among others (most of which living and working in Berlin) show an “emotional approach to the language of modernism” while at the same time having “no universal way to describe them.”
I carefully quote the statements posted on the exhibition walls because I personally know how difficult it was for Pati to translate these ideas into words. Agrani Consulting had been called in by CAM to help promote the exhibition in its early stages.
But in the end, the type of opening reception Pati had in mind was precisely this one: a solid group of artists and art enthusiasts, a closely knit group of people is all that mattered. No need for wild postings, banner ads or multiple emails reminding people to come. Those who were in the know knew. So there was no need for my marketing services, nonetheless, I was curious to see how it all panned out. You see, there are brands in the marketplace that are similar to Modern Modern and Pati Hertling. Brands that are confident enough in their position to know that those in the know will know, so all that is needed to focus on is getting what they do right. It can be nerve-wracking for traditionalists, but I am finding that more brands in the art, luxury and fashion category are placing all their bets on their niche and it’s working for them.
Modern Modern, Chelsea Art Museum April 17-June 13, 2009
Wednesday, April 15, 2009
Guy Stanley Philoche on Ebony.com
We secured for our client, painter Guy Stanley Philoche, a spot on Ebony.com in their new Arts & Culture section launched a few weeks ago.
It ran on Friday, April 10, 2009 and today it is on their homepage.
As magazines and newspapers continue to decline in readership, we see that the online versions of publications not only get measurable traffic, but also instant updates and the flexibility for readers to read information in a variety of environments.
Congratulations, Guy, and we look forward to your continued success!
It ran on Friday, April 10, 2009 and today it is on their homepage.
As magazines and newspapers continue to decline in readership, we see that the online versions of publications not only get measurable traffic, but also instant updates and the flexibility for readers to read information in a variety of environments.
Congratulations, Guy, and we look forward to your continued success!
Sunday, March 15, 2009
True Luxury
Luxury has certainly become an over-used term in the marketplace, especially during the last few years. Brands, in an effort to justify their higher prices, have slapped on the word in order to falsely position themselves in the marketplace.
Many of the luxury brands that we are so familiar with today such as Hermes, Burberry and Louis Vuitton, started out as business that solely catered to the royal and aristocratic families of that time. European families grew up with the idea that if they purchased or invested in a high-quality product, they would not have to make that very same purchase any time soon, and thus kept a lid on the consumerism that we see so much of today. These customers truly had the financial resources that allowed them to source exotic fabrics and materials. Companies in turn had the time it takes to truly craft (i.e. 1 person creating a handbag) a luxury product.
In the late '90s, under the direction of Bernard Arnault, Louis Vuitton as both a company and a conglomerate began to outpace its competitors in mentality and production. It seems as if they single-handedly for better or for worse created the pseudo-luxury environment in which we live in today. Add to this a mix of American consumerism which has caught on in Asia and Russia, and we end up with a sort of watered down vision of the consumer and questionable quality of product.
The list of luxury brands and consumerism continues as we go beyond fashion into food, housing, transportation, hotels, electronics, etc. Yet if one looks close enough, he/she will find that in each of these categories there are subtle words, emotions and values that are attributed in order to define this new sense of luxury which appeals to the emotional needs of the consumer.
The list of luxury brands and consumerism continues as we go beyond fashion into food, housing, transportation, hotels, electronics, etc. Yet if one looks close enough, he/she will find that in each of these categories there are subtle words, emotions and values that are attributed in order to define this new sense of luxury which appeals to the emotional needs of the consumer.
As true luxury marketers, we must ask fully examine the quality of the product itself, and if it does not hold up to those standards, seek more accurate terms such as high-end, premium, and prestige to serve the dual purpose of awakening the now numb consumer and touch on the more complex and segmented demographic. In doing so, we may find that we can find a balance between truth in product and consumer needs, and move forward in a direction that is best for both parties involved.
Image: Roland Nivelais couture gown Fall 2007
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